Research Activity

Note:  * indicates the faculties of SPCE-MBA, Visnagar.

Sr. No

Title & Presentation Details

Author/s

1

Changing face of retailing in rural India.

National Conference (ICOM) at S K Patel institute of Management and computer studies, Gandhinagar 2007

Prof. C.B.Rathod *
Prof. V. M. Mistri
Prof. P.M.Sharma
Prof. Pankaj Patel

2

A study of the preference of liquor brands among male consumer at Daman

National Conference organized by NSVKMS MBA College, Visnagar 2008

Prof. C.B. Rathod *
Prof. R.M. Patel

3

Organized Retailing in India: Roadblocks and Emerging Solutions

Second International Conference organized by Prestige Institute of Management and Research, Indore on 28-29 February 2008.

Prof. C.B. Rathod *
Prof. S. Rohadia
Prof. D.J. Desai

4

Case: Sales India: Surge or Purge

Third National Case Writing Workshop at Institute of Management, Nirma University, Ahmedabad, held on 9-11 June 2008

Prof. C.B. Rathod*
Dr. Nityesh Bhatt
Prof. Sameer Pingle
Prof. Lucy Raiyani

5

A Case study of Bayanwala Industries

Third National Case Writing Workshop at Institute of Management, Nirma University, Ahmedabad, held on 9-11 June, 2008.

Prof. P. R. Trivedi*
Prof. Devesh Baid
Prof.Rajkumari Soni

6

Swastik Designing Center: A case study on Entrepreneurship

12th International conference organized by Nirma Institute of Management,Ahmedabad on 8-10 January 2009.

Prof. C. B. Rathod*
Prof. P. R. Trivedi*
Prof. V. M. Mistri

7

An empirical study on Shopping mall behavior of consumers.

Third International Conference organized by Prestige Institute of Management and Research, Indore on 7-8 February 2009.

Prof. C. B. Rathod*
Prof. P. R. Trivedi*
Prof. V. M. Mistri

8

Sovereign Wealth Funds: The Rise of SWFs and “Transparency & Accountability” Issues

National Conference organized by NSVKMS MBA College, Visnagar on 15th March 2009.

Prof. Darshan Ranpura *
Prof. Dhara Jha*

9

A study on luxury brands in India: A conceptual framework

National Conference organized by NSVKMS MBA College, Visnagar on 15th March 2009.

Prof. Bhavesh Parmer*
Prof. Chirag Patel*

10

Profitability and Productivity of Indian Public, Private and Foreign Sector Banks: An Empirical Study

National Conference organized by NSVKMS MBA College, Visnagar on 15th March 2009.

Mr. Kamil Shah
Miss Divya Gohil
(Students)

11

Consumer Behaviour for Cosmetics Products:A study of brand preference among women of Ahmedabad city.

National Conference organized by NSVKMS MBA College, Visnagar on 15th March 2009.

Miss Payal Thakkar
Miss Kajal Shah
Mr. Ankit Parekh
(Students)

12

“Building Gujarat – as a Global Health Destination:enhancing competitiveness through medical tourism”

Indian Institute of Management, Kozhikode (IIM-K) & Indian Institute of Management, Lucknow (IIM-L): May 2009.

Prof. C. B. Rathod*
Prof. P. R. Trivedi*
Prof. V. M. Mistri

13

An empirical study on competitiveness of organized and unorganized retailers of consumer electronics and home appliances in Ahmedabad city.

Indian Institute of Management, Kozhikode (IIM-K) & Indian Institute of Management, Lucknow (IIM-L): May 2009.

Prof. C. B. Rathod*
Prof. P. R. Trivedi*
Prof. V. M. Mistri

14

Customer perception for OOH media: a study of hording in north Gujarat region

Conference on Emerging Management perspective 2010, Ganpat University

Prof. C. B. Rathod*
Prof. C.R. Patel*

15

Can green marketing get a green signal?-A perceptual study of e-two wheeler users.

Conference on Emerging Management perspective 2010, Ganpat University

Prof. P. R. Trivedi*
Prof. B. J. Parmar*

16

Corporate World Is Becoming More Responsible For Environment

Conference on Emerging Management perspective 2010, Ganpat University

Prof. D. B. Jha*

17

MIS application in development of fisheries

Conference on Emerging Management perspective 2010, Ganpat University

Prof. D. B. Jha*

18

A Study to Find the Gap in Services Offered by AXIS Bank

Conference on Emerging Management perspective 2010, Ganpat University

Punita.G.Jain
Maulik . H. Patel
(Students)

19

Emerging competition in Indian retail: A study on Retail Services

Conference on Emerging Management perspective 2010, Ganpat University

Arpit R. Raval
V. G. Vaidya
Hasan ali G. Suthar
(Students)

20

Placing the products: Movies, TV – Programs, Video games or Reality shows??? A study on beliefs of audience

National Conference on technology and Management organized by S.P.College of Engineering, Visnagar on 20-21 January 2012.

Dr. Pankaj Patel
Prof. Chirag Patel*

21

Profitability, productivity and efficiency of Indian public, private and foreign banks: a comparative study

National Conference on technology and Management organized by S.P.College of Engineering, Visnagar on 20-21 January 2012.

Prof. B.K.Patel*
Prof. D.P.Gohil*
Prof Saroj Vats

22

Volatility Characteristics and Impact of Introduction of Index futures on Indian stock market volatility

National Conference on technology and Management organized by S.P.College of Engineering, Visnagar on 20-21 January 2012.

Prof. B. K. Patel*
Prof. Darshan Ranpura*
Dr. Snehal Mistry

23

An emerging era of shopping with fun: A study on consumer’s preference for purchasing their requirement from organized retail market

National Conference on technology and Management organized by S.P.College of Engineering, Visnagar on 20-21 January 2012.

Prof. Bhavesh Parmar*

24

A Comparative Study of Store Selection Factors for Consumer Electronics Stores

National Conference on technology and Management organized by S.P.College of Engineering, Visnagar on 20-21 January 2012.

Prof. C. B. Rathod*
Prof. P. R. Trivedi*
Prof. V. M. Mistri

25

Health, Wellness and Medical Tourism: Are they one-in-all?

National Conference on technology and Management organized by S.P.College of Engineering, Visnagar on 20-21 January 2012.

Prof. P. R. Trivedi*
Dr.Nishithkumar Bhatt

26

Emerging Trends in Private Labels: A review across product categories

National Conference on technology and Management organized by S.P.College of Engineering, Visnagar on 20-21 January 2012.

Dr.Nishithkumar H. Bhatt
Prof. C. B. Rathod*

27

Consumer Demographics and Factor of Store Choice: A study in Reliance Fresh store

National Conference on technology and Management organized by S.P.College of Engineering, Visnagar on 20-21 January 2012.

Prof. C. B. Rathod*
Prof. V. M. Mistri
Mr. Hardik Mistri.

28

A study on Rural consumer’s Preference and Usage pattern of FMCG Products

National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS-II, organized by Postgraduate Department of Business Management, S.P.University, Vallabh Vidyanagar. on 17-18 Feb. 2012

Dr. R. P Patel
Prof. Bhavesh Parmar*

29

Rural Banking through Internet: A study on use of Internet Banking among Rural consumers

National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS-II, organized by Postgraduate Department of Business Management, S.P.University, Vallabh Vidyanagar. on 17-18 Feb. 2012

Prof. Darshan Ranpura*
Prof. Chirag Patel*
Prof. Bhavesh Parmar*

30

A Study on usage pattern of mobile handset among rural consumers.

National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS-II, organized by Postgraduate Department of Business Management, S.P.University, Vallabh Vidyanagar. on 17-18 Feb. 2012

Prof. Chirag Patel*
Prof. Bhavesh Parmar*

31

Analyzing Technical And Allocative Efficiency Of Indian Commercial Banks Using Data Envelopment Analysis (DEA)

UGC sponsored National Conference on Financial Markets and Corporate Governance: Emerging Trends, Issues & Challenges’ organized by S.K.School of Business Management, HNGU, Patan. on March 24-25, 2012

Prof.B.K.Patel*
Darshan Ranpura*
Divya Gohil*

32

Empirical Study On Diversified Equity Schemes Corporate Governance In Indian Banking Sector : An Empirical Investigation

UGC sponsored National Conference on Financial Markets and Corporate Governance: Emerging Trends, Issues & Challenges’ organized by S.K.School of Business Management, HNGU, Patan. on March 24-25, 2012

Prof. B.K.Patel*(HOD)
Chiragkumar L. Patel
Priyanka Patel
(Students)

33

Managing Funds for Profitability

Faculty of Management Studies  Mohanlal Sukhadiya University, Udaipur. March 30-31,2012

Prof. Saroj Vats
Prog. D.P.Gohil*

34

Corporate Governance – A Lesson from Indian firms in the list of Fortune Global 500 companies

UGC sponsored National Conference on Financial Markets and Corporate Governance: Emerging Trends, Issues & Challenges’ organized by S.K.School of Business Management, HNGU, Patan. on March 24-25, 2012

Bhavesh Parmar*
Chirag Patel*
Mitul Deliya

35

95 FM Tadka: Challenges & Initiatives (Case Developed)

Fourth National Case writing Workshop organized by Management Development Centre, JK Lakshmipat University, Jaipur. June-2012

Bhavesh Parmar*
Amit Bhatnagar
Deepika Kaurani
Sonia Kamboj

36

Pratham: Model for educating the unprivilaged. (Case developed)

Fourth National Case writing Workshop organized by Management Development Centre, JK Lakshmipat University, Jaipur. June-2012

Darshan Ranpura*
Alok Goel
Rimpy sharma
Akashdeep Howaldar

37

Prathma Software.  (Case developed)

Fourth National Case writing Workshop organized by Management Development Centre, JK Lakshmipat University, Jaipur. June-2012

Chirag Patel*
Ashwini Sharma
Pooja Gulati
Mayank Jain.

38

A Comparison of Rural and Urban Buying of Consumer Durables

National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS-II, organized by Postgraduate Department of Business Management, S.P.University, Vallabh Vidyanagar. on 2 Feb. 2013.

Bhavesh Parmar*
Chirag Patel*
Virendra chavda

39

Role & Effectiveness of promotion mix in influencing rural consumers

National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS-II, organized by Postgraduate Department of Business Management, S.P.University, Vallabh Vidyanagar. on 2 Feb. 2013.

Bhavesh Parmar*
Virendra chavda

40

Determinants of loyalty for single brand private label store

International Conference on "Managing Change in Business and Economy" scheduled on April 6 and 7, 2013.

Prof. Chirag Rathod*
Dr.Nishithkumar Bhatt

41

An Exploratory study of Medical Tourism: Service provider’s opinion.

International Conference on "Managing Change in Business and Economy" scheduled on April 6 and 7, 2013.

Prof. P. R. Trivedi*
Dr.Nishithkumar Bhatt

42

An empirical study to identify factors influencing the purchase of FMCG products by rural consumers in Visnagar.

National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS-II, organized by GHPIBM, SP University, V.V.Nagar. 25 Jan. 2014

Bhavesh Parmar*
Virendra chavda

43

Determinants of Small & Medium Sized Growing Manufacturing Enterprise: A Panel Data Analysis

GTU Third International Conference on Management of SMEs in Global Era; Challenges, Opportunities, Perspective and Lessons from Gujarat Model

Darshan Ranpura*
Dr. Snehal Mistry

44

Changing face of Indian society: The effect on social change and women.

 

One day National Seminar on Problems & Issues of Society, Sponcered by UGC. Organised by Department of Sociology, HNGU, Patan at Smt. R.M.Prajapati Arts College, Satlasana. 28 Febuary 2016

Dr. Bhavesh Parmar

45

Risk Perception in Online Shopping: Challanges for E-Commerce

 

International Conference on " Governance in E-Commerce: Contemporary Issues & Challanges", By Gujarat Technological University, Ahmedabad, 2-3 September, 2016

Chirag Patel*, Darshan Ranpura*, Dr.Chirag Rathod*

46

Small and Medium Enterprises: Perspective on Bank Financing

International Conference on Developing Indian Economy as An Engine for Job Creation: Role of Make in India, Digital India, Start-Up India and Skill India, By Gujarat Technologial Universtiy, Ahmedabad, 14-15 October-2016.

 

Dr.Chirag Rathod*, Darshan Ranpura*, Chirag Patel*

47

SMEs and Economic Growth in India: A Comparitive Study

International Conference on Developing Indian Economy as An Engine for Job Creation: Role of Make in India, Digital India, Start-Up India and Skill India, By Gujarat Technologial Universtiy, Ahmedabad, 14-15 October-2016.

Dr.Chirag Rathod*, Darshan Ranpura*, Chirag Patel*

48

Gaining Competitive Advantage in a Rapidly Changing Indian Retail Environment through Service Quality.

International Conference on Technology and Management (ICTM-2017), Sankalchand Patel University, Visnagar. 17-18 Feb. 2017

 

Dr.Chirag Rathod*, Dr. Vinit Mistri

49

Assessment of Service Quality Measurement Scale for Rural Banking Services.

 

International Conference on Technology and Management (ICTM-2017), Sankalchand Patel University, Visnagar. 17-18 Feb. 2017

Dr.Chirag Rathod*, Dr. Vinit Mistri

50

Validating the Service Quality Measurement Scale for Rural Banking Services.

International Conference on Technology and Management (ICTM-2017), Sankalchand Patel University, Visnagar. 17-18 Feb. 2017

Dr.Chirag Rathod*, Dr. Vinit Mistri

51

Effectiveness of Celebrity and non-celebrity endorsement on advertisement for FMCG.

 

International Conference on Technology and Management (ICTM-2017), Sankalchand Patel University, Visnagar. 17-18 Feb. 2017

Dr. Bhavesh Parmar

52

Agricultural Finance: Farmers’ Opinion in North Gujarat Region

 

International Conference on Technology and Management (ICTM-2017), Sankalchand Patel University, Visnagar. 17-18 Feb. 2017

Darshan Ranpura, Chirag Patel

 

Note:  * indicates the faculties of SPCE-MBA, Visnagar.

Sr. No

Title & Publication Details

Author/s

1

Indian Retail Industry: Emerging Trends and Challenges

SCMS JOURNAL OF INDIAN MANAGEMENT Published by School of Communication and Management Studies (2007)

Prof. C.B.Rathod *
Prof. D.J. Desai

2

Contribution of Indian Small Scale entrepreneurs to economic growth in India : Opportunities and Challenges in Global economy.

PRABANDH- Journal of management education & Research, Mohanlal Sukhadia University Udaipur (2007)

Prof.C.B. Rathod *

3

Passion for innovation  (reference: 508-070-1)

European case clearing House Distributed by ecch, UK and USA (Printed in UK and USA) www.ecch.com Publication year: 2008

Prof. C.B. Rathod*
Dr. Upinder Dhar
Dr.Hemlata Agrarval

4

The Study on Co-Movement of Selected Stock Markets

International Research Journal of Finance and Economics ISSN 1450-2887 Issue 47 (2010) Euro Journals Publishing, Inc. 2008

Dr. A. G. Modi
Prof. B. K. Patel*
Prof. N. R. Patel

5

Study of Co Movement and Interdependence of Indian Stock Market with Selected Foreign Stock Markets

Asian Journal Of Research In Banking And Finance, ISSN:2249-7323,2011

Prof. B.K.Patel*
Prof. Nikunj Patel
Prof. Darshan Ranpura*

6

Testing weak form market efficiency of Indian stock

The SS International Journal of Business & Management Research, 2011. volume 1, issue 3 ( sep 2011) ISSN 2231-4970

Prof. B.K.Patel*
Prof. Nikunj Patel
Prof. Darshan Ranpura*

7

Petro-Retailing on Shoulders of Celebrities: A Study on Effectiveness of Celebrity Endorsements In Promoting Petroleum Products

International Conference on Energy & Infrastructure, Excel India Publishers, New Delhi. First Impression:2012 Page:477, ISBN:978-93-81361-70-2

Dr.R.P Patel
Prof. Bhavesh Parmar*
Prof. Kaushal Kishore

8

Combating Never Ending Queues at CNG Refueling Stations by Unraveling Science of Chronology: A Conceptual Model

International Conference on Energy & Infrastructure, Excel India Publishers, New Delhi. First Impression:2012 Page:509, ISBN:978-93-81361-70-2

Prof. Bhavesh Parmar*
Prof. Yuvaraj Vyas

9

A study on consumer’s criteria & preference for purchasing their requirement from organized retail market in Ahmadabad city

Paripex Indian Journal Of research Issue: Feb.2012, ISSN: 2250-1991.

Dr. Nishith Bhatt
Prof. Bhavesh Parmar*

10

A Study on “differentiator in Marketing of fresh fruits and Vegetables from Supply Chain Management Perspective"

ABHINAV National Monthly Refereed Journal of  Research in Commerce & Management, Volume No.1, Issue No.3  March -2012 ISSN 2277-1166

Mitul Deliya
Chanduji Thakor
Bhavesh Parmar*

11

A comparative study of store selection factors for consumer electronic stores

Paripex Indian Journal Of research Issue: March.2012, ISSN: 2250-1991.

Chirag B. Rathod*
Vinit M. Mistri
Parimal R. Trivedi*

12

Consumer Demographics and Factor of Store Choice: A study in Reliance Fresh store

Paripex Indian Journal Of research Issue: March.2012, ISSN: 2250-1991.

Prof. C. B. Rathod*
Prof. V. M. Mistri
Mr. Hardik Mistri.

13

Investment Pattern of Investors in Insurance Companies.

International Journal of Research in Management, Issue2, Vol.2 (March-2012), ISSN: 2249-5908.

Mitul Deliya
Bhavesh Parmar*
Bhagvan Karnavat

14

Awareness of Micro insurance product in Patan District

ABHINAV- National Monthly refereed Journal of Research in Commerce & Management. Volume No.1, Issue No.5 May-2012. ISSN 2277-1166(Impact factor by GISI: 0.9670 (2012))

Mitul Deliya
Dr. Karshanbhai Patel
Bhavesh Parmar*

15

A study on impact of organized retailer on unorganized retailer

International Journal of Research in Management, Economics & Commerce (IJRMEC). Volume No.2, Issue No.5 May-2012. ISSN 2250-057X

Mitul Deliya
Bhavesh Parmar*
Dr. K.K.Patel

16

Role of Packaging on Consumer Buying Behavior – Patan District

Global Journal of Management and Business Research. Volume XII, Issue X, Version I, June 2012. ISSN: 0975-5853

Mitul Deliya
Bhavesh Parmar*

17

Private label opportunity analysis across product categories in Indian organized retail sector

Asian Journal of Research in Business Economics and Management Volume 2, Issue 9 (September, 2012)     ISSN: 2249‐7307 

Dr. Nishith Bhatt
Prof. C. B. Rathod*

18

Negative Impact of Advertising on Women with Specific Focus on FMCG Products – Patan District

Global Journal of Management and Business Research. Volume 12, Issue 16, Version 1.0, Sept. 2012. ISSN: 0975-5853

Mitul Deliya
Bhavesh Parmar*
Bhagvan Karnavat

19

Impacts of inflation on capital budgeting decisions

ABHINAV- National Monthly refereed Journal of Research in Commerce & Management. Volume No.1, Issue No.10 Oct.-2012. ISSN 2277-1166 (Impact factor by GISI: 0.9670 (2012) )

Bhagvan Karnavat
Mitul Deliya
Bhavesh Parmar*

20

Rural Banking through Internet: A Study on use of Internet Banking among Rural consumers.

Asian Journal of Management, Research Volume 3 Issue 2, 2013.ISSN 2229 – 3795  Impact factor by GISI: 0.9360 (2012)

Bhavesh Parmar*
Darshan Ranpura*
Chirag Patel*
Nainesh Patel

21

Unfolding attitude of youth towards mobile handset brands: A study in North Gujarat region of India

Asian Journal of Research in Business Economics & Management. Vol. III Issue-IV April 2013. ISSN 2250-1673

Dr.Bhavin Pandya  Yuvaraj Vyas 
Bhavesh Parmar*

22

Small and Medium Enterprises: Its Competitiveness and Buyer - Supplier Relationship

Asian Jourmal of Research in Business Economics & Management, Volume 3, issue 5 (May, 2013), ISSN:2249-7307

Prof. Darshan Ranpura*
Dr. Snehalkumar Mistry

23

An Exploratory Study to Precise the Nature and Scope of Medical Tourism.

Pacific Business Review International, Volume 6, Issue 1. (ISSN 0974 438X) Dec 2013

Prof. Parimal Trivedi*
Dr.Nishithkumar Bhatt

24

A study on scope of Medical Tourism in Gujarat state: Service Providers’ Perspective

South Asian Journal of Marketing & Management Research (SAJMMR), Volume 4, Issue 1. (ISSN: 2249-877X) Jan 2014

Prof. Parimal Trivedi*
Dr.Nishithkumar Bhatt

25

Role of Psychological Factors in Purchase Behaviour with Reference to Private Label Apparels

Asia-Pacific Journal of Management Research and Innovation (APJMRI) , 9 (2) ISSN: 2319-510X june 2013

Prof. C.B. Rathod*
Dr. N.H. Bhatt

26

An empirical study to identify factors influencing the purchase of FMCG products by rural consumers in Visnagar.

SYNERGY-Journal Of Management, Volume:15, No. 1 & 2, Jan.-Dec.- 2013, ISSN: 0973-922X

Virendra Chavda
Bhavesh Parmar*

27

A study on consumer perception for celebrity & non celebrity endorsement in television commercials for fast moving consumer goods

Global Business and Economics Research Journal, Vol.3 (2): 1-11.Feb. 2014.ISSN: 2302-4593

Bhavesh Parmar*
Dr.R.P Patel

28

Determinants of Customer Loyalty: A Study in the Context of Private Label Apparel Stores in India

The IUP Journal of  Brand Management, Vol XI, No.-1 March 2014

Prof. C.B. Rathod*
Dr. N.H. Bhatt

29

An Exploratory study on Performance Management System (PMSs) in SMEs

CKPIM BUSINESS REVIEW, Volume No. II Issue No. 4 Month: April 2014 e- ISSN: 2347 - 5587

Prof. Darshan Ranpura*
Dr. Snehalkumar Mistry

30

Fame versus no name: Gauging the impact of celebrities and non‐celebrities endorsement on purchase

African Journal of Business Management, Vol. 9 (4) Feb: 2015 ISSN:1993-8233   DOI: 10.5897/AJBM2014.7589

Bhavesh Parmar*
Dr.R.P Patel

31

Performance of Mutual Funds: A review of major research findings across the world during five-decades of 20th century (1950-2000)

 

Asian Journal of Research in Business Economics and Management (AJRBEM) 5 (6) 59-69. ISNN: 2249-7307. Doi: 10.5958/2249-7307.2015.00127.9

Patel, B. K*., and Patel, Pankaj

32

Fama’s net-selectivity vs. Jensen’s alpha: Theoratical and empirical comparison for Indian equity mutual funds.

 

Aisan Journal of Research in Banking and Finance. Volume : 5, Issue : 9 Sept.-2015 ISNN: 2249-7323 DOI : 10.5958/2249-7323.2015.00110.8

Patel, B. K*., and Patel, Pankaj

33

Brand Recall for Product Placement in Hindi Movies

 

Global Journal of Management and Business Research: E
Marketing, Volume 15 Issue 7 Version 1.0 (2015) ISSN: 2249-4588

Chirag Patel* & Dr. Patel Pankajray

34

Studying Moviegoers' Beliefs Towards Product Placement in Hindi Movies

 

Intercontinental Journal of Marketing Research Review, VOLUME 4, ISSUE 6, June 2016, ISSN:2321-0346 - ONLINE ISSN:2347-1670 - PRINT

Chirag Patel* & Dr. Patel Pankajray

35

Gaining Competitive Advantage in a Rapidly Changing Indian Retail Environment through Service Quality.

International Conference on Technology and Management (ICTM-2017), Proceeding. ISBN: 978-93-5267-370-4

Dr.Chirag Rathod*, Dr. Vinit Mistri

36

Assessment of Service Quality Measurement Scale for Rural Banking Services.

 

International Conference on Technology and Management (ICTM-2017), Proceeding. ISBN: 978-93-5267-370-4

Dr.Chirag Rathod*, Dr. Vinit Mistri

37

Validating the Service Quality Measurement Scale for Rural Banking Services.

 

International Conference on Technology and Management (ICTM-2017), Proceeding. ISBN: 978-93-5267-370-4

Dr.Chirag Rathod*, Dr. Vinit Mistri

38

Effectiveness of Celebrity and non-celebrity endorsement on advertisement for FMCG.

 

International Conference on Technology and Management (ICTM-2017), Proceeding. ISBN: 978-93-5267-370-4

Dr. Bhavesh Parmar

39

Agricultural Finance: Farmers’ Opinion in North Gujarat Region

 

International Conference on Technology and Management (ICTM-2017), Proceeding. ISBN: 978-93-5267-370-4

Darshan Ranpura, Chirag Patel

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