MBA Sem-1

FACULTY OF MANAGEMENT STUDIES

Master of Business Administration

Semester-I

 

Subject Title: Business Communication

1.    Course Objectives and Outline:

The course will acquaint the students with fundamentals of communication and help them to sharpen their communication abilities. It will help the students to acquire the necessary skills to handle routine managerial communications (i.e., speeches, one-to-one communication, group communication, presentations, writing letters, memos, minutes, reports etc.). The course also aims to build the students’ confidence and to enhance competitiveness through interpersonal communication skill and decision making abilities.

 

2.   Teaching Scheme (Hours per week)

 

Lecture (Hrs.)

 

Tutorial

 

Practical

 

Credit

Evaluation Scheme (Marks)

 

Total

University Assessment

Continuous Assessment

4

-

-

4

60

40

100

 

3.    Syllabus

Module No.

Contents

Total Hours

Weight

1

Basics of Communication, Verbal & Non-verbal Communication, Barriers to Communication

Words & Phrases, Sentence Construction, Paragraph Development, Art of Condensation, Reading Skill, Listening Skill, Oral Communication.

12

25%

2

Letter Writing, E-mail, Memo, Proposals, Employment Communication, Notice, Agenda & Minutes of Meeting, Brochures, Presentation.

12

25%

3

Types of Business Reports, Structure of Reports, Gathering Information, Writing Abstracts and Summaries.

12

25%

4

Interpersonal communication, Group discussion, Public speaking, Brain storming, Telephoning skills, Meeting.

12

25%

 

4.    Course Pedagogy

The pedagogy of the subject emphasizes on classroom discussions, role plays, presentations, case study based on managerial decision making, movie based management learning to improve basic understanding and comprehension of the managerial communication skills and ability. It also incorporates group work as major component of course to learn group communication and  working in group.

 

5.   Suggested Readings

  1. Books

 

Sr.

No.

Books

1

Technical Communication: Principles and Practice By Meenakhi Raman & Sangeeta Sharma, OXFORD University Press.

2

Professional Communication By Aruna Koneru, The McGraw-Hill Companies, Latest Edition.

3

Effective Business Communication By Herta A.Murphy, Herbert W. Hildebrandt & Jane P. Thomas, The McGraw-Hill Companies, Latest Edition.

4

Effective Business Communication By Asha Kaul, PHI, Latest Edition.

 

  1. Journals/Magazines
    • Journal of Business
    • Journal of Business and Technical
    • Journal of Organizational
    • Journalism and Mass Communication
    • Harvard Business
    • Journal of Creative
    • Business India / Business Today / Business

c.       Web-Links

6.   Evaluation Scheme 

Sr. No.

Component

Weight

1

University Examination

60%

 

 

 

 

2

Internal Assessment

-Depending on the need and objectives of the subject, internal assessment should include minimum three of the following sub- components;

Class Test, Quiz, Assignments, Case Presentation, Class Participation, Projects, Team/Individual Assignments.

-The weightage of a sub-component should not exceed 50% of internal assessment component weight.

- The bifurcation of sub-components shall be communicated by the instructor before commencement of the academic sessions.

 

 

 

 

40%

 

 

Subject Title: Business Etiquettes and Personality Development

                       (Non-Credit Course)

1.    Course Objectives and Outline:

Business etiquette in today’s business era is important because it creates a professional, mutually respectful atmosphere and makes the inter-employee communication pleasant and effective,  which helps an organization become a productive place. People feel better about their jobs when they feel respected, and that translates into better customer relationships as well. The course aims at imparting business etiquettes among the management students to make them more productive in organizational set-ups.

 

2.   Teaching Scheme (Hours per week)

 

Lecture (Hrs.)

 

Tutorial

 

Practical

 

Credit

Evaluation Scheme (Marks)

 

Total

University Assessment

Continuous Assessment

-

2

1

-

-

-

-

 

3.    Course Pedagogy

Pedagogy for this course includes seminars, presentations, demonstrations and workshops. Group of students have to perform team activities under the guidance of their allotted faculty mentor. Practical demonstration of importance of business etiquettes during industrial visits is highly recommended.

4.   Suggested Readings

  1. Books

 

Sr.

No.

Books

1

Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success; by Pachter, Barbara; McGraw-Hill Education

2

Business Etiquette : A Guide For The Indian Professional; by Shital Kakkar Mehra; Harper Collins Publisher

 

  1. Journals/Magazines
    • Harvard Business Review
    • Readers Digest

c.       Web-Links

 

 

 

5.   Evaluation of students

This being a non-credit course, students shall not be evaluated on the basis of traditional examination. For successful completion of the course, students have to complete all the assignments and obtain ““” (satisfactory) grade from their faculty mentor(s). A student obtaining “U” (unsatisfactory) grade has to repeat the course in the next immediate semester and has to obtain ““” grade.

 

Subject Title: Information Systems for Managers

1.    Course Objectives and Outline:

The main objective of this course is to provide students with an overall understanding of the main concepts of information systems, and to highlight the importance of information systems in  modern organizations and societies. It covers a range of topics including: Information, data, and system concepts; Information requirements in modern organizations and businesses (including decision making, operations, and Strategic Perspective); Introducing different types of information systems; Managing resources of information systems; Quality and evaluation of information systems; E-Commerce and E-Business; Ethical, social and security issues of information systems.

 

2.   Teaching Scheme (Hours per week)

 

Lecture (Hrs.)

 

Tutorial

 

Practical

 

Credit

Evaluation Scheme (Marks)

 

Total

University Assessment

Continuous Assessment

4

-

-

4

60

40

100

 

3.    Syllabus

 

Module No.

Contents

Total Hours

Weight

1

Understanding Information Technology

-    Information Technology : An Overview

-    Computer Systems

-    Computer Hardware and Software

-    Telecommunication and Networking Technologies

12

25%

2

Introduction of Information Systems

-    Information Systems - Need, Purpose and Objectives, Trends

-    Information Systems as a Strategic Resource

-    Using Information Systems for Gaining Competitive Advantage

-    Use of Information Systems for Competitive Advantage

12

25%

3

Classifying Information Systems for Managers

-    Information Systems for Different Management Groups

-    Systems for Linking the Enterprise

-    Group Decision Support Systems

12

25%

4

Contemporary Issues in Management Information Systems

-    E-Commerce

-    Securing Information Systems

-    Ethical & Social Issues in Information Systems

12

25%

 

4.    Course Pedagogy 

Pedagogy for this course includes lectures, class discussions, assigned readings, case studies, computer laboratory work to provide an overview of the field of Information systems. Students are required to read the assigned material prior to each lecture and participate in the class discussion  of the lecture. Apart from this students have to participate in group work assigned as that will be part of their continuous evaluation.

5.   Suggested Readings

  1. Books

 

Sr.

No.

Books

1

Management Information Systems; By Kenneth C. Laudon & Jane P. Laudon ; Pearson Education

2

Management Information Systems; By O’Brien, Marakas and Behl ; Tata McGraw-Hill

 

  1. Journals/Magazines
    • International Journal of Data Analysis and Information Systems; Research Science Press
    • Indian Journal of Digital Information Technology; CBS Publishers & Distributors

c.       Web-Links

 

6.   Evaluation Scheme

 

Sr. No.

Component

Weight

1

University Examination

60%

 

 

 

 

2

Internal Assessment

-Depending on the need and objectives of the subject, internal assessment should include minimum three of the following sub- components;

Class Test, Quiz, Assignments, Case Presentation, Class Participation, Projects, Team/Individual Assignments.

-The weightage of a sub-component should not exceed 50% of internal assessment component weight.

- The bifurcation of sub-components shall be communicated by the instructor before commencement of the academic sessions.

 

 

 

 

40%

 

 

Subject Title: Managerial Accounting

1.    Course Objectives and Outline:

Accounting plays a vital role as an information system for monitoring, problem solving and decision-making. Irrespective of discipline, the knowledge of accounting is necessary for any successful manager. The primary objective of this course is to help the students develop the ability to understand, analyze and interpret the data contained in the financial statements for improved decision-making. The course is designed to equip the participants with the basic ideas, concepts  and tools of Management Accounting. This course defines the meaning and purpose of financial reporting, provides an introduction to the framework of Generally Accepted Accounting Principles (GAAP), and comprehensively covers the complete accounting cycle from the first step of journalizing to the final preparation of financial statements. The emphasis is essentially managerial and not designed to acquire mastery of accounting techniques.

 

2.   Teaching Scheme (Hours per week)

 

Lecture (Hrs.)

 

Tutorial

 

Practical

 

Credit

Evaluation Scheme (Marks)

 

Total

University Assessment

Continuous Assessment

3

1

-

4

60

40

100

 

3.    Syllabus

 

Module No.

Contents

Total Hours

Weight

1

Fundamentals of Managerial Accounting:

Basics of Managerial Accounting, Conventions & Concepts, Purpose of Accounting, Uses of Accounting Information & Various Stakeholders, Financial Statements: Balance Sheet and Profit & Loss Account related concept, Revenue Recognition - Realization & Accrual Concept. Recording Financial Transactions: Bookkeeping, Journal Entry & Ledger and other books. Preparation of Trial Balance & Final Accounts.

12

25%

2

Accounting Standards & Generally Accepted Accounting Principle (GAAP):

Principles of Accounting & Introduction of GAAP, Applicability of Accounting Standards: Inventory Valuation, Fixed Assets & Depreciation Accounting, Window Dressing

12

25%

3

Interpretation and Analysis of Accounts:

Reading Corporate Financial Statement, schedules & Notes to    Accounts    and    their  implications,   Interpretation  &

12

25%

 

 

 

Analyses of Financial Statement: Cash Flow Statement & Other tools (i.e Trend Analysis, Comparative & Common-size Statement Analysis, Basic Ratios).

-Report Preparation:

One group project in this course. Students have to select a company in different industries and discuss significant accounting policies and notes to the accounts as well as prepare ratio analysis covering last 3 years of financial data of the company.

 

 

4

Trends in Corporate Reporting:

Brief Discussion of International Financial reporting Standards (IFRS) & Indian accounting standards, US GAAP & Indian GAAP Statements

-Open Content:

Introduction to Inflation accounting. Environmental Accounting Concept.

12

25%

 

 4.    Course Pedagogy

The pedagogy of the subject emphasizes on to improve basic understanding and comprehension of the managerial accounting. The study goes on to expand the scope of learning and understanding managerial accounting function through concept discussion, problem solving and case based learning. It’s also incorporating group work as major component of course and at the end of semester students have to prepare group report as part of continuous evaluation.

5.   Suggested Readings

  1. Books

 

Sr.

No.

Books

1

Financial Accounting For Management: An Analytical Perspective, By Ambrish Gupta, Pearson Education

2

Accounting: Text & Cases, By Anthony, Hawkins & Merchant, Tata McGraw-Hill.

3

Financial Accounting, By Rajsekaran & Lalitha, Pearson Education

4

Financial Accounting: A Managerial Perspective, By R.Narayanaswamy, Prentice Hall of India

5

Financial Accounting for Business, by Asish K. bhattacharyya, Prentice Hall of India

6

Accounting for Management, By S. N. Maheshwari & S. K. Maheshwari, Vikas Publication

 

 

  1. Journals/Magazines

 

 

  • Journal of Management Accounting Research, American Accounting
  • Management accounting research
  • ICAI e-Journal
  • Credit Rating Agency research reports

 

 

c.       Web-Links

 

6.   Evaluation Scheme

 

Sr. No.

Component

Weight

1

University Examination

60%

 

 

 

 

2

Internal Assessment

-Depending on the need and objectives of the subject, internal assessment should include minimum three of the following sub- components;

Class Test, Quiz, Assignments, Case Presentation, Class Participation, Projects, Team/Individual Assignments.

-The weightage of a sub-component should not exceed 50% of internal assessment component weight.

- The bifurcation of sub-components shall be communicated by the instructor before commencement of the academic sessions.

 

 

 

 

40%

 

Subject Title: Micro and Macro Economics

1.    Course Objectives and Outline:

Firms and households make economic decisions and participate in market activities every day. The course is designed with the objectives of imparting knowledge and decision making skills in the following areas;

  • How people make decisions
  • How people interact in markets
  • How markets operate
  • How firms behave
  • How the economy as a whole

 

2.   Teaching Scheme (Hours per week)

 

Lecture (Hrs.)

 

Tutorial

 

Practical

 

Credit

Evaluation Scheme (Marks)

 

Total

University Assessment

Continuous Assessment

4

-

-

4

60

40

100

 

 3.    Syllabus

 

Module No.

Contents

Total Hours

Weight

1

*Principles of Economics

*Thinking like an Economist

*The Market Forces of Demand and Supply

*Elasticity and its Applications

*Consumers, Producers, and the Efficiency of Markets. Open Contents:

-Case studies on Elasticity

-Role plays on Principles of Economics

12

25%

2

*The Cost of Production

*Introduction to Market Structure

**Firms in Competitive Markets

*Monopoly Open Contents:

-Video Lectures on Production Economies

-Use of Spreadsheet to Analyze Economic Data.

12

25%

3

*Oligopoly

*Monopolistic Competition

*Measuring Nation’s Income

*Measuring Cost of Living

12

25%

 

 

 

*Production and Growth Open Contents:

-Role Plays in Game Theory

-Herfindahl Index and Market Concentration in Indian Industries

-Case Studies on Cartels

-News Paper Articles on Current Trends in Economy

 

 

4

*The Monetary System in India

*Fiscal System in India

*Open-Economy Macroeconomics: Basic Concepts

*Aggregate Demand and Aggregate Supply Open Contents:

-News Paper Articles Related to Various Topics

-Analysis of Union Budget and RBI Credit Policy

12

25%

 

 4.    Course Pedagogy

The course pedagogy is designed to meet the expected course outcomes. Pedagogy includes lectures, video cases, case discussion, role plays and presentations. Looking at the need of the subject, class-room sessions and discussion on current economic indicators should be emphasized.

5.   Suggested Readings

  1. Books

 

Sr.

No.

Books

1

Economics: Principles  &  Applications, By N  Gregory  Mankiw, Cengage Publication

2

Managerial Economics, By G.  S.  Gupta, Tata McGraw-Hill

3

Managerial  Economics  in  a  Global  Economy, By D. Salvatore, Cengage

4

Microeconomics for Management Students, By Ravindra H.Dholakia and Ajay N. Oza, Oxford University Press

5

Microeconomics, By Pindyck  & Rubinfeld, Pearson

6

Principles  of  Macroeconomics, By C. Rangarajan and  B.  H.  Dholakia, Tata McGraw-Hill

7

Economics, By Samuelson  and Nordhaus, Tata McGraw-Hill

8

Economics for Managers, By Hirschey, Cengage

9

Microeconomics for Business, By Satya  P.  Das, Sage Text Books

10

Managerial Economics, By D. N.  Dwivedi, Vikas Publication

11

Managerial Economics –Concepts and Applications, By Christopher R. Thomes, S. Charles Maurice, Tata McGraw-Hill

 

  1. Journals/Magazines
    • Margin- The Journal of Applied Economic Research

 

 

  • Economic and Political Weekly
  • RBI Annual Reports
  • CMIE Reports
  • South Asia Economic Journal
  • Global Business Review
  • Asian Journal of Management Cases
  • Global Journal of Emerging Market Economics
  • Economist, Economical and Political Weekly, Economic Times, Business Standard, etc

c.       Web-Links

 

6.   Evaluation Scheme

 

Sr. No.

Component

Weight

1

University Examination

60%

 

 

 

 

2

Internal Assessment

-Depending on the need and objectives of the subject, internal assessment should include minimum three of the following sub- components;

Class Test, Quiz, Assignments, Case Presentation, Class Participation, Projects, Team/Individual Assignments.

-The weightage of a sub-component should not exceed 50% of internal assessment component weight.

- The bifurcation of sub-components shall be communicated by the instructor before commencement of the academic sessions.

 

 

 

 

40%

 

 

Subject Title: Organizational Behaviour

1.    Course Objectives and Outline:

  • To develop an understanding of the behaviour of individuals and groups inside organizations
  • To build skills in understanding individuals, interpersonal, and group process for increased effectiveness of
  • To develop theoretical and practical insights for effectively managing the organizational processes.

2.   Teaching Scheme (Hours per week)

 

Lecture (Hrs.)

 

Tutorial

 

Practical

 

Credit

Evaluation Scheme (Marks)

 

Total

University Assessment

Continuous Assessment

4

-

-

4

60

40

100

 

3.    Syllabus

 

Module No.

Contents

Total Hours

Weight

1

Understanding Concept of Organizational Behaviour: Meaning, Definition and Scope, Contributing Disciplines to the Development of OB, Challenges and Opportunities for Organization Behaviour, Leadership: Concept of Leadership, Styles of Leadership, Trait Approach,  Contingency Leadership Approach, Contemporary Leadership, Meaning and Significance of Contemporary Leadership, Concept of Transformational Leadership, Contemporary Issues in Leadership, Contemporary Theories of Leadership

12

25%

2

Attitude: Attitude, Components of Attitude, Relationship between Behaviour and Attitude, Job Attitude, Barriers to Changing Attitudes

Personality and values: Definition and Importance of Personality, The Myers-Briggs Type Indicator and The  Big Five Personality Model, Personality and job - fit theory, Importance of Values, Terminal and Instrumental Values Moods and Emotion, Learning, Perception: Meaning and Concept of Perception, Factors Influencing Perception, Selective Perception, Attribution Theory, Perceptual Process, Motivation:    Definition    and    Concept    of    Motive    and Motivation, The Content Theories of Motivation, The  Process Theories, Contemporary Theories- Equity Theory of Work Motivation

12

25%

 

 

3

The Meaning of Managing Teams: Group Behaviour and Group Dynamics, Types of Groups, The Five -Stage Model of Group Development

Developing Work Teams, Team Effectiveness and Team Building

Power: Definition, Bases of Power, Power Tactics, Organizational Politics, Causes and Consequences of Political Behaviour

12

25%

4

Dimension of Culture, Creating and Sustaining Culture, Types of Culture, Transmission of Culture on Employee, Indian Culture, Managing Conflict and Negotiation - Conflict in Organizations, A Contemporary Perspective on Intergroup Conflict, What Causes Inter Group Conflict, Causes of Dysfunctional Intergroup Conflict, Managing Intergroup Conflict, Negotiations, Negotiation Tactics, Increasing Negotiation Effectiveness

12

25%

 

4.    Course Pedagogy

The pedagogy of the subject emphasizes on to improve basic understanding of the organizational behaviour which is focusing on individual and group behaviour. The study goes on to expand the scope of learning and understanding of various organization behaviour functions through concept discussion, problem solving and case based learning. It’s also incorporating group work as a part of continuous evaluation.

5.   Suggested Readings

  1. Books

 

Sr.

No.

Books

1

Organizational Behaviour by Stephen Robins, Timothy Judge, Neharika Vohra, Pearson.

2

Organizational Behaviour by K Ashwathappa. Himalaya Publishing House.

3

Understanding OB by Uday Pareek, Oxford.

4

Organizational Behaviour by Margir Parikh, Rajen Gupta. Mc Hraw Hill Higher Education.

5

Organizational Behaviour by fred luthans,McGraw-Hill

6

Organizational Behaviour by M N Mishra, Vikas Publishing

 

  1. Journals/Magazines
    • Journal of Organizational Behaviour, Wiley online
    • Research in Organizational Behaviour, Elsevier
    • Journal of Organizational Behaviour Management, Taylor & Fransis online
    • Organizational Behaviour and Human Performance, Science

 

 

c.       Web-Links

 

6.   Evaluation Scheme

 

Sr. No.

Component

Weight

 

1

University Examination

(The university examination for this subject may be open book examination. In case of open book examination, case  analysis may be asked in the question paper)

 

60%

 

 

 

 

2

Internal Assessment

-Depending on the need and objectives of the subject, internal assessment should include minimum three of the following sub- components;

Class Test, Quiz, Assignments, Case Presentation, Class Participation, Projects, Team/Individual Assignments.

-The weightage of a sub-component should not exceed 50% of internal assessment component weight.

- The bifurcation of sub-components shall be communicated by the instructor before commencement of the academic sessions.

 

 

 

 

40%

 

 

 

Subject Title: Principles of Management

1.     Course Objectives and Outline:

Effective and efficient managers make real difference in the business world. The goal of this course is to make students aware of changing business environment and to show them how effective managers are adopting in dynamic world of business. This course enables students with following concepts:

  • Evolution of Management Concept
  • Organization Development Process
  • Planning, Organizing, Leading & Controlling
  • Organization Design & Organization Structure
  • Leadership & Team Development

 

2.   Teaching Scheme (Hours per week)

 

Lecture (Hrs.)

 

Tutorial

 

Practical

 

Credit

Evaluation Scheme (Marks)

 

Total

University Assessment

Continuous Assessment

4

-

-

4

60

40

100

 

3.    Syllabus

 

Module No.

Contents

Total Hours

Weight

1

Organizations & Need For Management, Introduction to Organizational Management, Nature and scope, Process of Management, Challenges of Management in Global Environment, Theory and Majors Schools of Thought and Framework of Organizational Analysis, Systems Contingency Approach to Organization Theory and Practice.

- Case Study:

The Vice President, The Product Manager, & The Misunderstanding, Management By Stoner, Freeman & Gilbert, 6th Edition Pg No. 51

12

25%

2

Importance of Planning at Organizations, Steps Involved in Planning, Objectives Strategic and Operational Plan, The Evolution of the Concept of Strategy and the Seven–S Model for Successful Strategy Implementation, Management By Objectives (MBO): Elements and Evaluation, Nature of Managerial Decision Making and Rationale Model of  Decision Making

- Case Study:

A New Blockbuster Image, Management By Stoner, Freeman

12

25%

 

 

 

& Gilbert, 6th Edition Pg No. 284

 

 

3

Nature of Organizational Structure, Approaches to Organizational Design, Downsizing, Authority , Line  and Staff, Delegation, Centralization & Decentralization, Managing Organizational Change

- Case Study:

Disney’s Design, Management By “toner, Freeman & Gilbert, 6th Edition Pg No. 366.

12

25%

4

Defining Leadership & Various Approaches to Leadership, Team & Teamwork, Process of Controlling and Designing Control System, Requirements for Effective Control, Negotiation Skill

- Case Study:

Any Movie Based on Management & Team Building concept.

12

25%

 

 4.    Course Pedagogy

The pedagogy of the subject involves Lectures, Role Plays, Case Discussions, Real life Business Scenarios. Students will be given group tasks and assignments. In Movie based learning, students will watch a movie based on management concept and required to submit an assignment which  will be part of their continuous evaluation process.

5.   Suggested Readings

  1. Books

 

Sr.

No.

Books

1

Management; By Stoner, Freeman, Gilbert; Pearson Education

2

Fundamentals of Management: Essential Concepts and Applications; Robbins S.P. and Decenzo David A. Pearson Education

3

Organization Theory – Structure, Design and Applications; Stephen P. Robbins, Prentice Hall of India, New Delhi

4

Principles of Management; Koontz, Tata Mc Graw Hill

5

Essentials of Management; Massie, Joseph L, Pearson Education

6

Management; Robbins & Coulter, Prentice Hall of India

 

  1. Journals/Magazines
    • South Asian    Journal    of    Management,   By    The    Association    of    Management Development Institutions in South
    • Prabandhan- Indian Journal of Management, By IIM-Ahmadabad.
    • The European journal of Management, Elsevier
    • Journal of General Management, braybrooke press,

 

 

c.       Web-Links

  • “Management Concepts and Applications/Management” available on

https://en.wikibooks.org/wiki/Management_Concepts_and_Applications/Management

 

6.   Evaluation Scheme

 

Sr. No.

Component

Weight

1

University Examination

60%

 

 

 

 

2

Internal Assessment

-Depending on the need and objectives of the subject, internal assessment should include minimum three of the following sub- components;

Class Test, Quiz, Assignments, Case Presentation, Class Participation, Projects, Team/Individual Assignments.

-The weightage of a sub-component should not exceed 50% of internal assessment component weight.

- The bifurcation of sub-components shall be communicated by the instructor before commencement of the academic sessions.

 

 

 

 

40%

 

 

Subject Title: Quantitative Techniques

1.    Course Objectives and Outline:

Quantitative Techniques is essential course in virtually all areas and particularly business management that depends on data to make decisions and reach conclusions. This includes the important question of how to obtain suitable data for a given purpose, how best to extract the information and how to treat the available data. This course introduces to:

  • Data Presentation
  • Analyzing Business Problems using Statistical techniques
  • Analyzing Problems in Operations
  • Decision Making

 

2.   Teaching Scheme (Hours per week)

 

Lecture (Hrs.)

 

Tutorial

 

Practical

 

Credit

Evaluation Scheme (Marks)

 

Total

University Assessment

Continuous Assessment

3

1

-

4

60

40

100

 

3.    Syllabus

 

Module No.

Contents

Total Hours

Weight

1

Application of Statistics in Business, Grouping and Displaying Data Using Tables, Charts and Graphs, Types of Data Measurement Grouped and Ungrouped data, Measures of Central Tendency, Mean Median, Mode, Dispersion in Frequency Distributions, Range, Average Deviation, Mean Absolute Deviation, Standard Deviation, Variance, Co- efficient of Variance, Measure of Shape Skewness and Kurtosis

12

25%

2

Basic Probability Theories, Bayes’ Theorem, Expected Value in Decision Making, Probability Distribution: Binomial Distribution, Poisson Distribution, Normal Distribution, Sampling Distributions

12

25%

3

Nonparametric test, Sign test, Mann-Whitney test, Kruskal- Wallis test, Run test, Rank Correlation test, Time Series and Forecasting, Trend Analysis, Cyclical Variation, Seasonal variation, Irregular variation, Time Series Analysis in Forecasting

12

25%

4

Linear Programming Problem- Formulation and Graphical Solution, Duality, Assignment and Travelling Salesman Problem, Simulation, Markov Analysis

12

25%

 

 4.    Course Pedagogy

The pedagogy of the quantitative techniques emphasizes on to impart basic understanding and application of statistics in business. The case analysis technique, self-assignment, group  assignment, library assignment, tutorial sessions etc. enable the students to understand the subject practical way and develop problem solution skill in different situation using data and statistics. The operation research concepts enrich students with knowledge of managing operations optimally. The MS excel and other software packages of statistics and operations research introduces in tutorial sessions.

(Students shall be provided necessary Equations and Tables during examinations.)

 

5.   Suggested Readings

 

  1. Books

 

Sr.

No.

Books

1

Statistics for Management by Richard Levine and David Rubin, Pearson publication

2

Business Statistics for Cotemporary Decision Making by Ken Black, Willey publication

3

Applied Statistics in Business Economics by David  Doane, Tata McGrawhill

4

Business Statistics by J K Sharma, Pearson publication

5

Statistics for Management, T N Srivastava, Tata McGrawhill

6

Statistics for Business and Economics, David Anderson, Cengage learning India

 

  1. Journals/Magazines
    • Statistical Methods & Applications, Springer
    • Journal of American Statistical Association, American Statistical Association
    • Journal of Marketing Research, American Marketing Association
    • The Indian Journal of Statistics, Indian Statistical Institute

 

c.       Web-Links

 

 

6.   Evaluation Scheme

 

Sr. No.

Component

Weight

1

University Examination

60%

 

 

 

 

2

Internal Assessment

-Depending on the need and objectives of the subject, internal assessment should include minimum three of the following sub- components;

Class Test, Quiz, Assignments, Case Presentation, Class Participation, Projects, Team/Individual Assignments.

-The weightage of a sub-component should not exceed 50% of internal assessment component weight.

- The bifurcation of sub-components shall be communicated by the instructor before commencement of the academic sessions.

 

 

 

 

40%

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