Common

 

 

Faculty of Management Studies

Master of Business Administration

Sem.-IV

 

Subject Code:1MS2020412

Subject Title: International Business

1.   Course Objectives and Outline:

This course is intended to provide an understanding of various aspects of International Business. It provides knowledge of International business environments. It is aimed at familiarizing students with concepts and practices in International Business decisions. This course enables students with following concepts:

·         International business and globalization

·         International business environments

·         Theories in international business

·         Currency and foreign exchange

·         Country selection

  

2.   Teaching Scheme (Hours per week)

Lecture (Hrs.)

Tutorial

Practical

Credit

Evaluation Scheme (Marks)

Total

University Assessment

Internal Assessment

4

-

-

4

60 Marks

40 Marks

100 Marks

 

3.   Syllabus

Module No.

Contents

Total Hours

Weight

1

Globalization and International Business

Cultural Environments facing Business

Political Environments Facing Business

Legal Environments facing Business

12

25%

2

The Economic Environments facing Business

International Trade and Factor mobility theory

Government influence on trade

12

25%

3

Global Foreign Exchange Markets

The Determination of Exchange Rates

International Business Strategies

12

25%

4

Country Evaluation and selection

Export and import strategies

Direct investment and collaborative strategies

The organization of international business

12

25%

 

 

 

 

4.   Course Pedagogy

The pedagogy of the subject involves Lectures, Role Plays, Case Discussions, Real life International Business Scenarios. Students will be given group tasks and assignments. Students will also be assigned field tasks.

5.   Suggested Readings

a.      Books

1

International Business –Environments and Operations; by Daniels, Radebaugh, Sullivan and Salwan; Pearson Education

2

International Marketing: Analysis and Strategy; by Onkovist and Shaw; Pearson Education

3

Global Business; by Mike W. Peng and Deepak K Srivastava; Cengage Learning

4

International Business; by Charles Hill and Arun Jain; Tata McGraw Hill

 

b.      Journals/Magazines

·         Harward Business Review.

·         Business World

·         Journal of International Business Studies by Springer

·         International Business Review By Elsevier

6.   Evaluation Scheme

 

Sr. No.

Component

Weight

1

University Examination

60%

2

Internal Assessment

-Depending on the need and objectives of the subject, internal assessment should include minimum three of the following sub-components;

Class Test, Quiz, Assignments, Case Presentation, Class Participation, Projects, Team/Individual Assignments.

-The weightage of a sub-component should not exceed 50% of internal assessment component weight.

- The bifurcation of sub-components shall be communicated by the instructor before commencement of the academic sessions.

40%

 

 

Subject Code:1MS2020411

Subject Title: Management of Services

1.   Course Objectives and Outline:

This course on services management has a core focus on the need of differential approach to manage the services as a product. It enables to explore the nature of services and its characteristics which needs unique set of product level strategies to manage. It further explores the role of internet and technology for the management of services.

 

2.   Teaching Scheme (Hours per week)

Lecture (Hrs.)

Tutorial

Practical

Credit

Evaluation Scheme (Marks)

Total

University Assessment

Internal Assessment

4

-

-

4

60 Marks

40 Marks

100 Marks

 

 

3.   Syllabus

Module No.

Contents

Total Hours

Weight

1

Role of Services in Economy; Nature of Services – distinctive characteristics, Classifying Services; Service Strategy  Understanding Competitive Environment for Services, Competitive Role of Information in Services, Virtual Value Chain

12

25%

2

New Service Development  Service Design Elements, Service Blueprinting, Generic Approaches To Service System Design; Technology In Services, Technology In Service Encounter, Self Service Technology, Technological Innovations In Services; Managing Service Quality, Handling Service Encounter

12

25%

3

Service Facility location; The Supporting Facilities; Managing Services Projects, Service Supply Relationships

12

25%

4

Forecasting Demand for Services; Managing Capacity and Demand; Managing Waiting Lines; Capacity Planning and Queuing Models; Managing Facilitating Goods

12

25%

 

 

 

 

 

 

 

4.   Course Pedagogy

The pedagogy of the subject involves Lectures, Role Plays, Case Discussions, Real life Business Scenarios. Students will be given group tasks and assignments.

5.   Suggested Readings

a.      Books

1

Service Management; by Fitzsimmons J. A., and Fitzsimmons M. J.; Tata McGraw-Hill

2

Service Management and Marketing; by Gronroos C.; Wiley India

3

Services Marketing; by  Lovelock, Writz, Chatterjee; Pearson Education

 

b.      Journals/Magazines

·         Journal Service Marketing

·         Journal of Services Research

·         Journal of Services Management

 

6.   Evaluation Scheme

 

Sr. No.

Component

Weight

1

University Examination

60%

2

Internal Assessment

-Depending on the need and objectives of the subject, internal assessment should include minimum three of the following sub-components;

Class Test, Quiz, Assignments, Case Presentation, ClassParticipation, Projects, Team/Individual Assignments.

-The weightage of a sub-component should not exceed 50% of internal assessment component weight.

-The bifurcation of sub-components shallbe communicated by the instructor before commencement of the academic sessions.

40%

 

 

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